Retail has never been tougher than it is today. Competition is fiercer, customers are more discerning and opening hours are longer than ever before. Excellence in design and consistent quality of finish are crucial in providing the appropriate backdrop for retailers' merchandising and selling skills and delivering quality that lasts is what Dulux Trade is all about.

We know that if you operate a business in the retail sector, two things are critically important to you. Your buildings are part of your customers' experience and have to reflect your brand values. In turn, those buildings have to be working hard for you, with downtime and disruption to an absolute minimum.

Following many years working alongside market leading retailers and developers we have built up a wide range of skills and knowledge on the products and services best suited to support retailers and their buildings.

In addition, we also understand the different decision making processes and quality requirements demanded within the retail sector, enabling us to play a full and valuable part in keeping your buildings performing well and looking good.

Extend lifecyles and improve cost efficiency with the Dulux Trade range of products and services

Maximise customer experiences	Minimise downtime & distribution	Increase sustainability
Brand new formulated Dulux Trade Diamond Matt is now ten times more stain resistant, as well as being ten times more durable, to keep your retail space looking better for longer. Find out more » Hard-wearing Dulux Trade Floorshield, ensures you can keep high traffic walkways looking clean and mark free. See how »	Eliminate mess and save time with Dulux Trade Dry Fall Eggshell. This innovative technology means  overspray dries to a dust before reaching the ground and is recoatable within 2 hours. Find out how » Quick-drying Dulux Trade Metalshield, will help minimise downtime and extend maintenance cycles. Find out more »	New Dulux Trade Ecosure range is specially formulated to maintain maximum performance whilst significantly reducing embodied carbons and VOC content. Find out how » Increased energy efficiency with “Lumitec” light reflecting technology, exclusive to Light & Space from Dulux Trade Find out more »
Case Study	Driving quality throughout the supply chain
Dulux Trade creates a sustainable shoppers’ paradise Opening its doors to the public on 30th October 2008, Westfield London is set to become the largest shopping centre in Greater London at approximately 150,000 sq m. Through an innovative service package including products and support for the development, Dulux Trade is delivering sustainable and cost saving benefits to support Westfield’s project objectives. Read the full case study »	The upkeep of your building is vital to maintain the representation of your brand to your customers. We understand that even the best decorative products, when applied badly, can have a negative impact on your customers’ experience. That is why Dulux Trade began Contract Partnership ten years ago, to ensure that our quality products were applied by quality contractors. Every member of Contract Partnership has been through a rigorous and independent audit process to assess the quality of their workmanship. When you use a Contract Partner, you can be sure that the high quality standards you expect and demand will be delivered. Quality assured contracting »