News & Case Studies
Keep up to date with the latest news from ICI Paints, from product news to case studies or to get the latest copies of TradeXpress you can find it here.
May 2011
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Dulux Trade reveals new in-store colour resource
As a recognised authority when it comes to colour, Dulux Trade is continually striving to develop its support offering for professional decorators. As such, the company has just launched a brand new look for the in-store colour display unit, designed to make the colour scheming process simpler.
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Glidden Trade launches new 'Can Do' campaign
Glidden Trade has invested further in raising the profile of its trade paint range by launching a new communications programme. At the heart of the new campaign is a new strap line, 'Glidden Trade - the can do paint', which communicates its ability to deliver trade quality paint when decorators are on a budget.
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Racing Car Champions
Dulux Trade paint has announced the winners of its British Rally Championship (BRC) Remote Control Car giveaways which featured in Professional Builder and Professional Painter & Decorator magazines.
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Sikkens launches new website
Premium woodcare brand, Sikkens, has further enhanced its support service for professionals with the launch of its new website.
April 2011
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Sikkens launches high end woodcare book for specifiers
Premium woodcare brand, Sikkens, is offering even more support to its customers with the launch of its new "Finished by Sikkens" book. The high end guide demonstrates how the natural beauty of a selection of key wood substrates used in construction, can be enhanced through the use of high quality woodstains.
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Championship rally driver helps promote events
Leading Dulux Trade MSA British Rally Championship lady driver Louise Cook has been helping out at one of Dulux Trade customers' promotional events.
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Glidden Trade helps specifiers on a budget
Glidden Trade is supporting value conscious customers in providing decorative interior schemes, with the launch of its 'Commercial Colour Schemes' brochure.
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2011 Colour Seminars for Architects
You are invited to join our Colour Seminars for 2011. Colour and Contrast on 24th June & Colour Futures on 30th September.
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Lucky winners get decked out with Cuprinol Trade
Over the last few months, Cuprinol Trade has been giving the lucky readers of Professional Painter and Decorator the chance to win a shed load of its Exterior Wood Preserver. To get their hands on fifteen five litre tins of Cuprinol Trade Exterior Wood Preserver (BP), readers of the October, December and March issues simply had to answer a question found in the magazine and send their entries in.
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Cuprinol Trade reformulates range of Wood Preservers
Following the Biocidal Products Directive (BPD), Cuprinol Trade has launched its 'Treat it Better' campaign with the introduction of a reformulated range of wood preservers, offering even better protection.
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Dulux Trade paint unveils new Fast Matt and Supermatt colour card
Dulux Trade is helping painting contractors to be more colour confident, with the launch of a brand new colour card for its Fast Matt and Supermatt coatings.
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Dulux Trade Paint named as one of the top business superbrands
Dulux Trade has been ranked number 25 in the annual Top 100 Business Superbrands list by The Centre for Brand Analysis (TCBA).
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ICI Paints AkzoNobel unveils market leading sustainability solutions at Ecobuild 2011
ICI Paints AkzoNobel, the world's leading decorative paints and performance coatings company, unveiled its latest sustainable product and service developments at Ecobuild (1-3 March 2011).
March 2011
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Dulux Trade unveils inspirational Weathershield colour resource
As a renowned authority when it comes to colour, Dulux Trade understands that successful painting projects start with effective colour selection.
February 2011
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Dulux Trade hosts colour seminar at the Surface Design Show
Dulux Trade hosted a highly successful RIBA approved CPD (Continuing Personal Development) seminar at the Surface Design Show in February, highlighting the importance of colour in the built environment.
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Local decorator reunited with childhood nurse
Local decorator Sean Wilkinson was reunited with his lifesaving childhood nurse at Great Ormond Street Hospital after Dulux Select Decorators - a scheme which he is a member of - raised £2,330 for them.
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Dulux Trade enhances Vinyl Matt for improved performance and sustainability
Dulux Trade is further driving product innovation in the coatings industry, with the launch of its new, improved Vinyl Matt White.
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Akzonobel sponsors the Painting Skills Legacy Workshop 2011
AkzoNobel has been announced as the title sponsor for the 2011 Painting Skills Legacy Workshop, in association with The International Association of Painting Contractors (UNIEP).
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Akzonobel achieves high status in global sustainability index
AkzoNobel, parent company of the UK's leading trade paint brand, Dulux Trade, has ranked highly in the global Dow Jones Sustainability Index.
January 2011
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Glidden Trade invests in speed and performance
Glidden Trade is making decorators lives that little bit easier, with the launch of its new and improved Durable Acrylic Eggshell.
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Dulux Trade enhances contractor product offering
Dulux Trade has expanded its range of high performance solutions for the contract market, with the launch of a reformulated Fast Matt solution.
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ICI Paints Akzonobel steps up at Ecobuild 2011
ICI Paints AkzoNobel, the world's leading decorative paints and performance coatings company, is once again preparing to exhibit at Ecobuild 2011
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PPG settles advertising claim brought by ICI
ICI and PPG announce that they have settled the dispute in relation to PPG's advertising campaign comparing its Johnstone's paint with ICI's Dulux paint.
December 2010
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2011 Dulux Select Decorator of the year announced
The Dulux Select Decorator team has named Wayne de Wet as Dulux Select Decorator of the Year 2011. The coveted prize was presented to Wayne at the annual Dulux Select Decorator Winter Ball ceremony.
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ICI Paints AkzoNobel celebrates successes in sustainability
ICI Paints AkzoNobel is celebrating a successful end to 2010, after Dulux Trade scooped the 'Best Use of Strategic Marketing' prize at the Construction Marketing Awards (CMAs) on 2nd December 2010.
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Glidden Trade reveals Premier Makeover winner
Glidden Trade, one of the UK's leading trade paint brands, has unveiled the winner of its hotly contested 'Premier Makeover' competition.
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South west sales teams give time to community project
Earlier this month, the South West sales team from ICI Paints AkzoNobel donned its overalls to paint Weston Hospicecare, in Weston-super-Mare.
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New Earswick team wins a premier makeover
Glidden Trade has selected York's The Fox FC as its "Premier Makeover" competition winner.
November 2010
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Dulux Trade launches reformulated Fast Matt
Dulux Trade has reformulated its Fast Matt specifically for contractors who want to get ahead of the game in an increasingly tough market place.
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Dulux Trade looks forward to 2011 British Rally Championship
Following a successful first season, Dulux Trade is looking forward to sponsoring the British Rally Championship for a second year.
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Dulux Trade launches new Diamond applier guide
Dulux Trade has launched a new Applier Guide for its hard-wearing Diamond range.
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ICI Paints AkzoNobel to launch iPhone app
ICI Paints AkzoNobel is to unveil an exclusive iPhone app at the 2010 Painting & Decorating Show.
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ICI Paints AkzoNobel takes TradeXpress online
ICI Paints AkzoNobel has enhanced its support service for decorating professionals with the launch of TradeXpress.co.uk
October 2010
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Dulux Trade Weathershield Exterior Gloss System celebrates 25th birthday
Dulux Trade, the industry-leading manufacturer of paints and high performance coatings, is celebrating the 25th birthday of its Weathershield Exterior Gloss System.
September 2010
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Glidden Trade unveils 'Paint and a Pint' winners
Glidden Trade, one of the UK's leading paint brands, has unveiled the winners of its hotly contested 'Paint and a Pint' makeover competition.
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Dulux Trade predicts a colourful future
Dulux Trade, the renowned colour authority, has unveiled its colour trend predictions for the year ahead with the highly anticipated launch of its unique ColourFutures™ 2011 resource.
August 2010
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Local pupils help to restore miners wheel in Gateshead village
Pupils from a Gateshead school took time out of class recently to help restore a landmark monument in their village.
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Multi million pound investment in colour from Dulux Trade Paint
ICI Paints AkzoNobel, parent company of Dulux Trade, has announced a significant level of funding as part of its major colour strategy, which will give professional specifiers access to cutting edge colour production.
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Sikkens makes professional woodcare specification easy with launch of combined colour card
Premium woodcare brand Sikkens, has simplified the specification of its woodcare solutions with the launch of a new comprehensive colour card for its translucent woodstain range, Cetol.
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British Council for School Environments' Industry Awards
The BCSE Industry Awards Dinner, held on Wednesday 24th June 2009 at The Emirates Stadium in London, was a glittering evening of celebration for industry professionals recognising the UK's world class school design and construction industry. The dinner was a dazzling conclusion to National School Environments Week, a week of celebrating great schools.
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Glidden Trade Endurance Anti-Slip Floor Paint now recoats up to four times faster*
Glidden Trade has unveiled the latest formulation of its Endurance Anti-Slip Floor Paint, which provides touch dry times of one hour and a recoat time of six hours - up to four times faster than the previous formulation.
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National Painting and Decorating Show 2010
Dulux Trade, the UK's leading trade paint brand, is participating at this year's National Painting & Decorating Show, on Tuesday 9th & Wednesday 10th November, at the International Events Centre, Ricoh Arena, Coventry.
July 2010
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It's clear to see it's Dulux Trade with new invisible technology
ICI Paints AkzoNobel has revealed the latest advance in paint technology, Veri-Tag, a revolutionary additive that uses laser based technology to help identify the authenticity of Dulux Trade paints and ensure specifications are followed.
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Dulux Trade Paint store promotion at City Plumbing Supplies, Isle of Man
Dulux Trade MSA British Rally Championship front runners Dave Weston Junior/Ieuan Thomas and Swift Sport Cup newcomer Tom Clark/Aggie Foster took time out of their busy pre rally schedule to attend a Dulux Trade store promotion ahead of this month's Rally Isle of Man.
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Dulux Trade refurbishes online colour offering
Leading paint manufacturer, Dulux Trade, is making the world of colour even easier, following the launch of a new dedicated colour section on its website.
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Dulux Trade launches Weathershield Applier Guide
Dulux Trade has made selecting exterior coatings even easier, following the launch of its new Weathershield Applier Guide.
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Willmott Dixon and ICI Paints Akzonobel join forces
Willmott Dixon Construction and ICI Paints AkzoNobel have entered into a mutual agreement which will see the construction giant working closely with the global paint manufacturer as its preferred supply chain partner for decorative paints and performance coatings.
June 2010
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Dulux Trade Extends Metalshield Range
Leading paint manufacturer, Dulux Trade, has extended its specialist coatings portfolio, with the launch of Metalshield Satin.
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Colour - Trend and Inspiration Seminar
ICI Paints AkzoNobel are delighted to announce that we are running a series of complementary colour seminars and workshops, focusing on trends and colour inspiration.
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Dulux Trade paint makes colourful contributions at Industry Design Events
Leading paint manufacturer and colour authority, Dulux Trade, gave the architect and interior design community exclusive access to its colour experts at two recent industry events.
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AkzoNobel stands by its products
In a recent statement, PPG confirmed that it had filed its defence in the legal action started by ICI Paints AkzoNobel. The legal action relates to PPG's alleged unlawful comparative advertising of its Johnstone's Paint range. PPG also announced that it had issued a counterclaim against ICI Paints AkzoNobel questioning the claimed spreading rates of some paints in the ICI Paints AkzoNobel range.
May 2010
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Dulux Trade MSA British Rally Championship on tour at Jackson Building Centres Bonanza 2010
Ahead of the Pirelli International Rally, the Dulux Trade MSA British Rally Championship was on tour at the Jackson Building Centres Bonanza event near Lincoln.
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Dulux Trade and Carillion paint the town green
Leading paint manufacturer, Dulux Trade, independent sustainability experts, Forum for the Future, and construction group, Carillion, have joined forces to conduct a three-year investigation into how sustainable innovation can save organisations both time and money, and even help them break into new markets.
April 2010
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Glidden Trade launches campaign to help save Britain's pubs
As pubs across the UK continue to close at an alarming rate, Glidden Trade has launched a campaign to help save these British institutions. As part of its 'Paint and a Pint' competition, Glidden Trade is offering independent pub owners and customers the chance to win a makeover for their local, helping to give it a new lease of life and drive business.
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Dulux Trade launches revolutionary exterior woodcare solution that lasts a decade
Dulux Trade has unveiled the latest innovation in advanced exterior wood protection with the launch of its ground-breaking Weathershield Ultimate Woodstain and Weathershield Ultimate Opaque products - offering up to ten years' protection for exterior wood.
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Decorate with a trusted tradesman
Create your dream home with TrustMark approved decorators.
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Dulux Trade Diamond range showcased at Earls Court and Olympia
Earls Court & Olympia, the company behind two of West Londons largest exhibition and conference centres, has specified the groundbreaking Diamond range of paints from Dulux Trade for use at its world famous venues.
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Glidden Trade Paint gets colourful with its satin finish product
Glidden Trade has introduced over 3,000 new shades to its popular Satin Finish formulation, providing professional tradesmen with a comprehensive colour range for any commercial or domestic project.
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Dulux Trade Pyroshield Seminars
Following the recent addition of Pyroshield Durable Matt to our Dulux Trade Pyroshield flame retardant range, we are hosting some informative regional seminars for those involved with specification.
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It's what's on the outside that counts
First impressions count and the exterior decoration and protection of a building is essential in order to ensure it stays looking good for as long as possible.
March 2010
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Glidden Trade Endurance Smooth Masonry range in Magnolia now covers up to 15% further
Glidden Trade has unveiled its latest Endurance Smooth Masonry Paint in Magnolia. This new formulation gives better opacity and coverage, providing excellent value for money without compromising on quality.
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Glidden Trade Endurance Smooth Masonry provides significantly better opacity and covers further than all direct competitors
Glidden Trade has launched the new improved Endurance Smooth Masonry Paint as part of the brand's continued investment in product development.
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Polycell Trade fills a gap in the market
Polycell Trade has unveiled its new Product Guide, providing a one-stop-resource for professionals looking for products that will deliver outstanding results and provide excellent value for money.
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Help us build the Dulux Design Service
Want to run your own interior design business? Want to turn your natural talent into a successful enterprise?
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Live sustainable best practice case study proves success for Dulux Trade at Ecobuild
Industry-leading manufacturer of paints and performance coatings, Dulux Trade, is celebrating a successful Ecobuild after a 'live case study' from City of York Council helped drive a high number of visitors to its stand.
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ICI Paints AkzoNobel instigates court proceedings against PPG
ICI Paints AkzoNobel has announced that it has launched legal proceedings against PPG Architectural Coatings Limited following Johnstone's Paints ongoing 'No. 1' advertising campaign.
February 2010
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British Rally Championship announces Dulux Trade as title sponsor
The British Rally Championship is proud to announce the industry-leading manufacturer of paints and high performance coatings, Dulux Trade, as its title sponsor for the 2010 season.
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ICI Paints AkzoNobel steps up at Ecobuild 2010
ICI Paints AkzoNobel, the world's leading manufacturer of sustainable decorative paints and performance coatings, is once again preparing to exhibit at Ecobuild, which will be held at Earls Court, 2nd-4th March 2010.
January 2010
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Ivor Macklin wins Dulux Select Decorator of the Year at Dulux Trade Winter Ball
Dulux Select Decorator, Ivor Macklin, is celebrating after being announced as the 2009 Dulux Select Decorator of the Year.
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Glidden Trade Paint introduces Scott Cooper: Winner of a colourful holiday to Las Vegas
Congratulations to Scott Cooper from Luton who was selected as the winner of a holiday of a lifetime to Las Vegas.
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Dulux Trade Paint unveils decorator colour guide
Dulux Trade is giving even more support to professional decorators with the launch of its new colour guide and DVD.
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ICI Paints AkzoNobel simplifies woodcare selection
ICI Paints AkzoNobel is making woodcare selection even easier, following the launch of three comprehensive product guides for its leading woodcare ranges.
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ICI Paints AkzoNobel helps specifiers protect wood and their reputation
ICI Paints AkzoNobel is further supporting specifiers in accurate product selection, with the launch of three comprehensive product guides for its leading woodcare ranges.
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Dulux trade paint to show the power of colour in education at BSEC
At the 2010 Building Schools Exhibition and Conference (BSEC), Dulux Trade will be inviting delegates to experience its 'Transforming Schools' campaign first hand.
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Digitally enhanced: new video content on Dulux Trade website
Dulux Trade has enhanced the help and support section of its website with the addition of a series of brand new video guides, including professional application tips and expert tricks of the trade.
December 2009
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Dulux Trade proves its performance in the real world at the National Painting and Decorating Show
ICI Paints AkzoNobel has returned from its most successful year yet at the National Painting and Decorating show, which took place at Coventry's Ricoh Arena.
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Addressing sustainability in a challenging market
While 'sustainability' is undeniably the buzzword du jour, there is concern that limited understanding exists within the industry of how to develop sustainable solutions beyond the short term.
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Dulux Trade Paint does the double
ICI Paints AkzoNobel has confirmed its position as an industry leader in sustainability, after being awarded two coveted environmental accolades. As well as triumphing in the 2009 Green Business Awards, Dulux Trade has been highly commended in the Sustainable Manufacturer of the Year category at the UK Green Building Council's (UK GBC) 'Making Sustainable Development Happen' Conference.
November 2009
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Time to brush away the competition with help from Dulux Trade
Recognising the pressures decorators are under in this challenging economic climate, Dulux Trade has stepped up to the mark and re-launched its elite Dulux Select Decorators scheme. It now offers even more exclusive benefits, strengthened training packages and increased support for members, to help them brush away the competition and win more business.
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Dulux Trade Paint announces Colour Trends for 2010
Leading paints manufacturer Dulux Trade has published its colour trend predictions for the year ahead in ColourFutures™ 2010 - the must-have style bible for architects and designers that translates global themes into style trends for interior and exterior design.
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Dulux Select Decorators add finishing touches to Paint for Change project
Dulux Select Decorators have put the final touches to makeovers at community projects up and down the country as part of the Dulux 'Paint for Change' project. Run in conjunction with The Sun, the 'Paint for Change' initiative was designed to inspire the nation to pick up a paintbrush.
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Dulux Trade Paint Professional Product Guide receives facelift
Dulux Trade understands the importance of specifying the right products for the right job, if the best possible results are to be achieved. To support this aim, Dulux Trade has updated its Professional Product Guide, providing unrivalled professional and expert advice to the industry. The enhanced guide includes the latest range of Dulux Trade products and informative new sections addressing topics such as sustainability and VOC legislation.
October 2009
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Makeovers at schools show school buildings really matter
The British Council for School Environments (BCSE) today launches the Big School Makeover - a major national education programme to encourage teachers, parents and young people to get involved in refreshing or refurbishing a classroom, dining room or even an outside space.
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Glidden Trade paint introduces new 'More than Magnolia' point of sale
Glidden Trade, part of ICI Paints AkzoNobel, the world's leading decorative coatings company, has announced the launch of its new and improved 'More than Magnolia' point-of-sale (POS).
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Do you know Britain's most trusted tradesmen?
As part of their ongoing strategy to raise awareness of TrustMark and their members, TrustMark is highlighting the great work being carried out by UK tradesmen by launching its biggest marketing campaign to date.
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Sikkens plus range for 2010 and beyond
Sikkens has now completed the introduction of its new "plus" range of coatings products.
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Glidden Trade launches 'More than Magnolia' colour campaign
Glidden Trade, part of ICI Paints AkzoNobel, the worlds leading decorative coatings company, has announced the launch of its new More than Magnolia colour campaign.
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Fire Power: Dulux Trade Paint offers flame retardance in just two steps
Dulux Trade has launched a brand new extension to its revolutionary Pyroshield flame retardant range, which protects walls and ceilings and minimises flame spread in the event of a fire.
September 2009
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Quality as standard: Enhanced Dulux Trade contract partnership scheme unveiled
Following extensive research into the needs of contractors and specifiers, Dulux Trade is re-launching its ground-breaking contractor accreditation scheme.
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Dulux Trade Colour Guru shares expert advice on housetohome.co.uk
To celebrate the launch of the stunning Heritage colour collection from Dulux Trade, colour expert Phillipa Allden has recorded a special video for home inspiration website housetohome.co.uk.
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Ecosure range of paints displayed in the House of Commons
The display, which was organised by the British Brands Group, aimed to demonstrate to the Members of Parliament the importance of innovation to the profitability of branded goods and hence to the UK economy.
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Innovative Dulux Trade Paint Solidifier recognised for its contribution to waste management and resource efficiency
Dulux Trade has been recognised for its innovative Paint Solidifier, in the Construction Products Association’s 2009 edition of Construction Products Innovation and Achievement (CPIA).
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Dulux Trade Paint launches free digital colour palette tool
Dulux Trade is helping architects and designers to bring colour to life with the launch of a brand new free digital resource that downloads every single shade in the Dulux Trade core colour palette directly into an existing design software package.
August 2009
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Specifier Guide to Sikkens Woodcare range published
The new Specifier Guide from Sikkens offers the most comprehensive source to date for the familiar brands of Cetol and Rubbol professional woodcare coatings. The 40 page, full colour brochure details the attributes and values of the Cetol translucent and Rubbol opaque product ranges, with easy to navigate tabbed pages for immediate and fast searching.
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A van-tastic competition!
The decorator team at Dulux Trade headquarters set professional decorators a creative challenge back in January, encouraging them to get in touch with their artistic sides and give their vans a makeover to be proud of, for the chance to win a Tom Tom Go 520 Sat Nav to make their vans even more vantastic.
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Polycell Trade cracks Rugby Super League with Best performer sponsorship deal
Polycell Trade has announced a sponsorship deal with Rugby Super League that will see the leading trade fillers brand advertised on hoardings across the country, each week throughout the nine month season.
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Top of the Class: Independent tests confirm Polycell Trade All Purpose Polyfilla is the Best Performer
Polycell Trade has demonstrated its unrivalled quality once again, as independent tests carried out by the Paint Research Association (PRA) have awarded its All Purpose Polyfilla the title of best performing all purpose filler on the market.
July 2009
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Unique Dulux Trade Light & Space Absolute White confirmed as whitest colour on the market
Tests have confirmed that by being less absorbent and more reflective of light, the unique Light & Space Absolute White paint from Dulux Trade is the whitest, lightest and brightest paint on the market.
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Amazing technicolor dream coat: Dulux Trade launches colourful new range for exterior wood
Exterior wood will be looking vibrant this season, with the introduction of over 620 new tinted colours to the popular Weathershield portfolio of exterior trade paints from Dulux Trade.
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Transforming Communities: Dulux Trade Paint launches campaign to help raise tenant satisfaction
Research has shown that tenant satisfaction is strongly linked to the appearance of social housing, as attractive, colourful and well maintained community areas encourage individuals to take pride in their homes and neighbourhoods, promoting cooperation and community spirit within a population.
June 2009
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Dulux Trade Paint auctions artwork to help Cancer Research UK
Dulux Trade has brought a splash of colour to Cancer Research UK by donating a piece of art that was auctioned at a charity event which raised over 4000.
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Dulux Trade Paint Introduces Transformational Thinking
Dulux Trade has shown further commitment to its customers with the introduction of an inspirational new brochure, which showcases its extensive range of market-leading products and services, and introduces how the company finds its unrivalled creativity and innovation through transformational thinking.
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Dulux Trade Paint takes another Step Towards Greener with new Ecosure Matt formulation
Building upon the success of its most environmentally friendly range of paints, Ecosure, Dulux Trade has reformulated its matt formulation to make it even more sustainable.
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Polycell Trade Polyfilla One Fill announced as best performer in independent tests
Independent tests carried out by the Paint Research Association (PRA) on leading trade brands have revealed that Polyfilla One Fill from Polycell Trade is the best performing lightweight filler on the market.
May 2009
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Dulux Trade Paint 2010 Puzzle Page winners announced!
Over recent months, The Professional Painter and Decorator and Dulux Trade have teamed up to offer readers the chance to win a range of great prizes by completing a series of challenging coffee break puzzles.
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National Painting and Decorating Show 2009
Dulux Trade, the UKs leading trade paint brand, is participating at this years National Painting & Decorating Show.
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Painting by Numbers: Dulux Trade makes colour selection as easy as 1-2-3
It is becoming increasingly common for clients to expect Project and Facilities Managers with little or no design experience to specify a colour scheme for a commercial build or refurb.
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Glidden Trade Paint 'Colourful Knowledge' Quiz
Readers of Professional Builder Magazine up and down the country have been proving just how bright they are in the Glidden Trade 'Colourful Knowledge' quiz.
Latest news stories
- Dulux Trade reveals new in-store colour resource »
- Glidden Trade launches new 'Can Do' campaign »
- Racing Car Champions »
- Sikkens launches new website »
- Sikkens launches high end woodcare book for specifiers »
- Championship rally driver helps promote events »
- Glidden Trade helps specifiers on a budget »
- 2011 Colour Seminars for Architects »
- Lucky winners get decked out with Cuprinol Trade »
- Cuprinol Trade reformulates range of Wood Preservers »
- Dulux Trade paint unveils new Fast Matt and Supermatt colour card »
- Dulux Trade Paint named as one of the top business superbrands »
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