Unique Dulux Trade Light & Space Absolute White confirmed as whitest colour on the market

Tests have confirmed that by being less absorbent and more reflective of light, the unique Light & Space Absolute White paint from Dulux Trade is the whitest, lightest and brightest paint on the market.(1)

Using a combination of unique Lumitec technology, optimised tinting recipes and a range of high Light Reflectance Value (LRV) colours, the Light & Space colour range allows light to be distributed around the room more effectively. As a result, up to 22% less light is required to light the room, and therefore energy costs can also be reduced.(2)

Dulux Trade has combined the excellent opacity and spreading rates of standard Vinyl Matt with properties of the Light & Space colour range, so combined with a far higher LRV, Light & Space Absolute White is the whitest paint available.

Dulux Trade Light & Space Absolute White is available in five finishes, including Ecosure Matt, Flat Matt and Diamond Eggshell, so whether application attributes, aesthetic finish or sustainable credentials are of primary importance for a specification, this paint is the perfect choice for all decorating requirements.

These recent test results confirm that Light & Space Absolute White from Dulux Trade really is the whitest colour available on the market. In this era of increased environmental sensitivity, it's absolutely vital that specifiers across every sector have access to paint products with robust, measurable and impactful green credentials, and that generate genuine energy savings as well as looking uncompromisingly stunning in every setting.

(1)Tests carried out in laboratories by AkzoNobel using the CIE whiteness scale with observer angle set to 10° and the illuminant set to D65. Tests done on Vinyl Matt, Flat Matt, water-based Eggshell and Diamond Matt vs our main competitors' whitest equivalent products. The market consists of the 3 main manufacturers.

(2)This figure is based on theoretical calculations on pairs of bare rooms of dimensions 4 × 3 × 2.4m where the light incident on all surfaces is averaged. The rooms all have the same mid-grey floor colour (LRV 50). They have a white ceiling and a colour on the walls. In one of each pair these are from the Light & Space range. In the other they are conventional products. The Light & Space and conventional colours have similar hue (colour family) and chroma (intensity of colour). The energy savings will not always equate to 22%. They will vary depending on the contents, dimensions and floor colour of the room and will differ if lighting in particular areas needs to be controlled. The calculated figure varies from 14% to 28% depending on the wall colour chosen. The actual light energy savings achieved in practice may differ from the calculations.