Colour Trends
ColourFutures™ presents one dominant trend, which this year is 'Appreciation' and five relating trends which stem from this one idea. Each trend is translated into a contemporary colour palette and from these one 'Colour of the Year' is selected - the single colour that best sums up the prevailing mood, attitude and fashion of the time
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The beauty of everyday life
What we failed to notice in our rush to have more choice is that the most meaningful things are often right under our noses. This theme harnesses the idea of local contentment, of satisfaction with what we already have as opposed to focusing on impossible goals and far away solutions.
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Finding the way
Defining directions, signposting new ways, navigating life and understanding context are ideas that have a basis in both our personal identities and the wider aspect of where we fit into a globalised world.
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Popup Pleasure
The time has come to smile again, to bring a sense of poetry and pleasure back into our lives in a way that is both charming and slightly childlike. We want a lighter approach, a gentler humour and a quirky creativity.
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Made with Love
This trend is as much about the joy of making something well as it is about the beauty of the end result. Here we take charge of creativity, share the experience of making and rediscover the delight and pride in production.
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Molecular Magic
We used to look outward for inspiration but what if we simply look closer at what is already here? What we see under the microscope is as alien, and in many cases, more intriguing than other worlds.